About us
🌿 About Haura Lab
Science-Backed Haircare. Clean. Honest. Effective.
At Haura Lab, we believe in a radically honest approach to hair wellness.
Founded in the U.S., Haura Lab is a modern wellness-driven brand specializing in botanical, science-backed hair and scalp care. We don’t chase trends—we build results-driven formulas using clinically studied actives and clean, sustainable ingredients that actually make a difference.
Our flagship collection, Ultimate Aura, is designed to target hair thinning, hair loss, and scalp imbalances—without compromising your skin health or integrity.
💡 Why We Exist
Millions suffer from unexplained hair thinning. Most products offer generic solutions.
Haura was born to change that.
We focus on:
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Multi-pathway support: DHT blocking, follicle stimulation, and scalp detox
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Proven botanical actives: Redensyl®, Capixyl®, Anagain™, Procapil®, Baicapil®
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No marketing fluff: Just friction-free performance
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Clean beauty standards: No sulfates, silicones, parabens, or BS
🔬 What Makes Haura Lab Different?
Unlike traditional brands, we design every product as part of a minimalist system—your shampoo, conditioner, and serum work in synergy, not in silos. Every formulation is built with:
✅ Clinically studied ingredients
✅ Dermatologist-friendly formulations
✅ Cruelty-free, vegan options
✅ Premium spa-like fragrances
✅ Safe for all genders & scalp types
🌎 Sustainability & Ethics
We take a clean approach not just in ingredients, but also in our operations.
♻️ Minimalist packaging – recyclable and responsibly sourced
☀️ Low-waste production – working with GMP-certified, ethical manufacturers
📦 No overproduction – we launch in small, thoughtful batches to reduce waste
🚀 Our Mission
To build a new standard in hair wellness—one that puts performance first, backed by science, rooted in nature, and transparent from start to finish.
We’re here to help you nourish your hair and awaken your aura.
Check out our Best Sellers
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Ultimate Aura Shampoo
Regular price $39.99 USDRegular priceUnit price per$60.99 USDSale price $39.99 USDSale -
Ultimate Aura Conditioner
Regular price $33.95 USDRegular priceUnit price per$60.00 USDSale price $33.95 USDSale -
Ultimate Aura Hair Serum
Regular price $49.99 USDRegular priceUnit price per$75.99 USDSale price $49.99 USDSale